Special Guest Workshop | Rose Fredrick: Practical Marketing for Artists Part 2
Atelier Workshop | This program is completed
In this class, we build on PART ONE to tackle outreach, messaging, your about page, artist statement, bio, CV, and social media. You don’t need to take part one, but it would be helpful. You will learn how to build and grow a loyal email following (an oh-so vital aspect to your marketing plans), and we’re going to dive into other ways to organically reach clients, students, and influencers to help broaden your reach without trying too hard. By the end of this class, you will know how to craft newsletters and blogs that get read and you’ll have ideas in the bank for future communications, we’ll go over social media and learn some quick and easy ways to stick with it to the extent you are willing and able.
- This class takes place via Zoom. Link will be provided 1 hour prior to the start of each class.
- Participants will be given assignments prior to each class and will be asked to participate in critiques and, please, ask lots of questions.
- Students are highly encouraged to take both parts 1 and 2 but may take one or the either.
- Computer or lap top with access to Zoom.
Rose Fredrick
Curator, writer, and marketing strategist, Rose Fredrick’s clients include the Coors Western Art Exhibit & Sale, which she has curated and directed since 1997; the PACE Center for the Arts, Parker, CO; and the D.C. Commission on the Arts and Humanities. Her unique niche is launching unknown artists’ careers and creating benefit shows that are financially rewarding for organizations and artists. She writes for national publications and started her eponymous press to publish fine art monographs and catalogues for artists and museums. Using her decades of knowledge of the art business, Rose coaches artists, helping them develop marketing strategies that fit their personalities, goals, and abilities. For more information about Rose and a complete list of her clients, exhibitions, and publications, please visit her website, www.rosefredrick.com.